Way2Online has forayed in the local language news domain with the launch of Way2News, an app that provides short summarised nuggets of news in local languages. The content is being promoted in a magazine-style format. Released on Android currently, the app is available in Hindi, Telugu and English. The company will roll out the iOS version in the next two weeks and will add languages like Tamil, Malayalam, Kannada, Marathi, Gujarati and Bengali.
Speaking on the launch, Raju Vanapala, founder and CEO, Way2online, says, "Our professional editors scour multiple news sources, local dailies, TV news channels, websites, blogs and summarise each news story in just 400 characters. The idea is to enable the reader to assimilate all the major occurrences across the world without having to spend too much time poring over lengthy articles. So, in just a matter of a few minutes, the app reader stays abreast of the latest occurrences in the world around her or him."
Sunil Patil, chief content officer of Way2News, says, "That content is the key, goes without saying. We are planning to add eight more languages in the next 45 days. Test runs over the last one month have generated huge levels of engagement from the users, bringing us surprise results."
This app seeks to lower entry barriers by using the mobile route, and delivering short and edited news, accessible anytime, and at any place, using smartphones. Way2Online operates the person-to-person (P2P) messaging portal Way2SMS.com.
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