Abhishek will oversee the promotion and monetization of Way2News' premium language inventory.

He’s tasked with developing and implementing the hyperlocal news app’s brand partnerships and performance marketing.

Raju Vanapala, founder and CEO, Way2News, explains how the platform has been able to connect with Telugu, Tamil and Kannada speaking Indians.

Currently, 550 active stringers across Tamil Nadu are contributing 1,000–1,500 hyperlocal, taluk-level, and community-based news stories per day.