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Arré partners with Sony LIV to broadbase itself

By afaqs! news bureau , afaqs!, Mumbai | In Media Planning & Buying
Published : September 29, 2016
The partnership will enable Sony LIV subscribers to access all Arré content.

The multi-media, multi-format digital media brand Arré has announced its partnership with Sony Pictures Networks India's (SPNI) digital entertainment platform Sony LIV. The partnership will strengthen Sony LIV's library and will provide an alternative distribution platform to Arré.

Uday Sodhi

Uday Sodhi, executive vice-president and head - digital business, Sony Pictures Networks India, says in a press release, "We have been investing a lot in creating original web-series and the partnership with Arré is another step in that direction. We are confident that Sony LIV's viewers in the country will enjoy the diversity of entertaining content which this association heralds. Our aim is to bridge the gap between the digital audience and relevant original quality content creators."

Ajay Chacko, co-founder and CEO, Arré, further adds, "We are delighted to partner with Sony LIV for 'Official Chukyagiri' to begin with, and look forward to host other shows from the Arré stable on the platform. Our model is to create highly engaging original content that can be distributed over a wide range of linear and non-linear platforms. Sony LIV's wide and highly engaged premium audience base is a great fit to provide the reach, distribution, and exposure for our shows."

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