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Hotstar and HOOQ enter first-of-its-kind partnership to drive growth in India

By afaqs! news bureau , afaqs!, New Delhi | In Digital
Last updated : October 15, 2018 03:33 AM
This partnership provides Hotstar Premium users access to an additional 6,000 hours of Hollywood TV shows, movies and original content.

Hotstar and HOOQ, two of the country's major Video-on-Demand (VOD) platforms, have forged a first-of-its-kind partnership. With HOOQ's 6000-hour catalogue of Hollywood movies and TV shows made available to Hotstar Premium users, the service is able to leverage Hotstar's massive scale of over 150 million monthly active users.

Hotstar

As a result of this partnership, the catalogue for Hotstar Premium subscribers that already features acclaimed, award-winning content from studios like HBO, Showtime, Fox, and Disney, will further expand to include thousands of Hollywood titles and same-day telecasts of the latest seasons of top-rated TV shows and HOOQ Originals like The Oath. Viewers will also be able to choose from a wealth of Hollywood blockbusters like Wonder Woman, Harry Potter, Spider-Man, and Pulp Fiction and enjoy their viewing experience on any device, at any time.

HOOQ

According to FICCI-EY's research on India's entertainment industry, box office collections from Hollywood films, inclusive of all regional language dubbed versions, totalling Rs. 8.01 billion in 2017, making up 13 per cent of the overall movie box office in the country. This year alone, the Hollywood juggernaut - Avengers: Infinity Wars -smashed Indian box office records by raking in a whopping US $43.6M despite showing in only 2,000 cinemas locally, making it the biggest Hollywood film of all time in India. The growing interest of Indian viewers towards Hollywood content marks this an opportune moment for HOOQ to expand its content distribution channel and partnering with Hotstar provides it with the most compelling platform to create a major impact in the Indian market.

Ajit Mohan, CEO, Hotstar comments, "Hotstar Premium's English catalogue is unlike anything you'll find on any other platform in the world. This partnership with HOOQ, with its portfolio of curated blockbuster Hollywood content, seals the argument that for an English content fan, there is nowhere else to go."

Commenting on the partnership, Peter Bithos, CEO, HOOQ says, "We are so pleased to announce this collaboration with Hotstar that combines their reach with our offering as the 'Home for Hollywood' in India. With the appetite for Hollywood content in India growing at a furious pace, we are poised to offer the Indian customer easily accessible and a very affordable way to watch the best of Hollywood. This partnership with Hotstar underscores our commitment to satisfying the Indian market's appetite for on-demand content."

Prabh Singh, business head - Hotstar Premium, adds, "When it comes to English content, Hotstar Premium is uniquely placed, in that it boasts titles from global studios and now, with HOOQ, iconic shows like The Big Bang Theory, The Flash, S.W.A.T and even cult classics like Friends are in the fold. Regardless of mood, genre preference or which side of the superhero debate you sit on, Hotstar Premium is the single destination where English content consumers find everything. The partnership with HOOQ firmly strengthens that position."

Zulfiqar Khan, managing director of India for HOOQ, comments, "This is the start of a great relationship between HOOQ and Hotstar in India. We are excited to bring to life a wealth of content for a new audience. The OTT market is an exciting space and our belief is that it is imperative for consumers to have easy access to content. With this Hotstar partnership, HOOQ takes another step forward in becoming the service known as the 'Home of Hollywood' on major platforms."

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First Published : October 09, 2018 05:48 AM

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