Wunderman Thompson unveils new brand identity

Wunderman Thompson has launched its brand identity two months after its birth as a technology led creative agency from the merger of Wunderman and J. Walter Thompson

The full brand identity, revealed to employees and the public recently, includes a new website, logo and positioning statements drafted to define a business with roughly 20,000 employees in 200 locations across 90 markets. This brand launch is the ethos of who Wunderman Thompson is as an agency.

Positioned as the creative, data and technology agency, the new entity is built to inspire growth for clients, people and partners. The new identity is created by brand consulting and design firm Landor.

The new brand identity launch is supported by a microsite: https://www.wundermanthompson.com/

ALSO READ: Why the birth of Wunderman Thompson is relevant to everyone in advertising

According the agency, the three things that inspire growth are:

● See the world differently and reject conventional thinking.

● Unbounded creativity to rethink business, culture and brand experiences.

● Act decisively and accountably end-to-end.