Connected-TV

Technology trends that will hold on to the digital marketing space in 2023

Brands spent $57 mn to target India's 22 mn CTV households in 2022: GroupM report

QYOU Media launched QPlay with booming CTV market in mind

84% households in India have more than 1 person watching CTV and spend 4 hours daily on CTV content : Report by mediasmart

“Advertisers need convincing that CTV is the next gen television”: Amagi’s Baskar Subramanian

Connected TV advertising: What brands are missing out on by ignoring this emerging medium

Interactive Avenues and Matterkind launch ‘Connected TV Advertising Playbook’

OTT consumption, connected TV sales set to rise with 5G launch

Havas Media Group, MiQ and Samsung Ads unveil brand lift study on Connected TV

The great re-evaluation: Time to adopt new approach to digital advertising