General Elections 2024
Digital video news platforms gain viewership share during elections 2024
Exit polls fiasco puts research companies' methodology into question
Luminous shifts focus to the political arena amid the cricket season for marketing
Congress’ ad war continues; takes a jibe at BJP with a cricket-themed ad
Blue Star earmarks Rs 40 crore for summer advertising; Virat Kohli to drive sales
Congress spends Rs 18 Cr, BJP Rs 14 Cr on ads in April 2024: Google Report