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Marketing

Gaurav Pande, the business head of Popeyes in India, is seen on the left. On the right, top, are two cars with Popeyes' "Bucket on Top" advertising campaign.Marketing
Globally known for Cajun chicken, Popeyes turns to veg menu in India
By Kausar Madhyia
Aug 18, 2025 05:30 IST 7 Min read
Vishal RupaniGuest Article
Oreo and Reese’s are about to drop the sweetest brand collab of the year
By Vishal Rupani
Aug 13, 2025 05:00 IST 4 Min read
Picture1Media
50 days to go: Cricket’s marketing game shifts to ICC Women’s World Cup '25
By Kausar Madhyia
Aug 12, 2025 05:11 IST 3 Min read
Snapchat-billboard-1Digital
Snap wants you to prioritise attention over impressions. Here’s why
By Ubaid Zargar
Aug 11, 2025 05:31 IST 5 Min read
OriflameGuest Article
How brands can win the hearts of Gen Z: Strategies for genuine connection
By Abhishek Chakraborty
Aug 11, 2025 05:01 IST 5 Min read
Sethi_1Guest Article
'Cut the BS, tell me the bad news'
By Pravin Kini
Aug 07, 2025 05:11 IST 3 Min read
Binit_DaburGuest Article
Harnessing the challenger mindset: A blueprint for defying the status quo
By Binit Kumar
Aug 05, 2025 05:11 IST 7 Min read
Anila_mugMarketing
A market researcher must also pay attention to what has been left unsaid: HUL's Anila Vinayak
By Sreekant Khandekar
Aug 04, 2025 05:20 IST 6 Min read
fRIDO ceoGuest Article
Why experiential retail is more than just a trend in India
By Ganesh Sonawane
Aug 04, 2025 05:10 IST 3 Min read
devil wears pradaMarketing
From Dior to Chanel: The Devil Wears Prada 2 hints at major brand collabs
By Anushka Jha
Aug 01, 2025 05:10 IST 4 Min read
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