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marketers aplybook 2025 (3)Marketing
Marketer’s playbook for 2025: Content, influencers & CX are the play
By Ubaid Zargar
Dec 19, 2024 05:30 IST 5 Min read
Neeman's screengrabAdvertising
Neeman’s new ad sees detectives investigate its anniversary sale
By Ubaid Zargar
Dec 10, 2024 05:20 IST 3 Min read
ForresterPredictionsMarketing
55% global B2B marketers to up spend on AI bots in 2025: Forrester
By afaqs! news bureau
Dec 04, 2024 08:19 IST 3 Min read
dishaa croppedGuest Article
Festive marketing in India: changing trends and consumer behaviour
By Diksha Seth
Oct 28, 2024 05:00 IST 5 Min read
Somasree Bose Awasthi speaks to afaqs!Marketing
Saffola’s ‘heart-smart’ marketing sees an AI push
By Ubaid Zargar
Oct 01, 2024 05:30 IST 4 Min read
Sunil Kaul interviewMarketing
Leica is aiming for a wider recall with ambassador chef Ranveer Brar
By Ubaid Zargar
Sep 30, 2024 05:20 IST 4 Min read
Modern marketers must be part artists, part sellers; do you fit the bill?Marketing
Modern marketers must be part artists, part sellers; do you fit the bill?
By Ubaid Zargar
Sep 12, 2024 05:30 IST 5 Min read
Half of your marketing budget is wasted. Now you can know which half.Guest Article
Half of your marketing budget is wasted. Now you can know which half.
By Binit Kumar
Jun 17, 2024 04:30 IST 5 Min read
AI is here to stay, but the buck stops with marketersMarketing
AI is here to stay, but the buck stops with marketers
By Ubaid Zargar
May 22, 2024 05:00 IST 4 Min read
GECs, sampling, and lots of cricket: Cycle Pure Agarbathi’s 75 years of marketingMarketing
GECs, sampling, and lots of cricket: Cycle Pure Agarbathi’s 75 years of marketing
By Ubaid Zargar
May 20, 2024 05:30 IST 5 Min read
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