Marketing

The most misused term in marketing: COHORTS!

AI-driven content creation: Opportunities and challenges

How Gen-Z is fuelling the rise of a new era of consumerism

How to hit a six with your IPL campaigns: Mastering attention as a metric

Big-game marketing: A jackpot or a gamble for brands?

Niva Bupa: Marketing lessons from a Rs 14,000 crore insurance giant

Marketing myths busted: Why your strategy needs an upgrade in 2025

Marketer’s playbook for 2025: Content, influencers & CX are the play

Neeman’s new ad sees detectives investigate its anniversary sale

55% global B2B marketers to up spend on AI bots in 2025: Forrester