Marketing

the 3R's of multicultural marketing: Authentic representation, tailored relevance, and cultural resonance

The changing face of Cricket: Is it just a frenzy or a mega marketing festival?

Is minimalism overrated?

BFSI brands embrace AI-driven marketing tools; discuss upskilling for AI age

Harnessing the power of user-generated content for social media success

Indian Youth as Consumers: “Gen Next” vis-à-vis “Gen Now”

We use emotive storytelling largely for the digital channel: Sachin Vashishtha, CMO, Paisabazaar

Goibibo x Bebo: Kareena Kapoor brings out the 'Poo' in every Indian traveller

WLDD and Interspace collaborate with Veera to raise awareness regarding privacy

Swiggy Dineout lures people to open pamphlets with fake Rs 2,000 notes