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martech

anand_clevertap Guest Article
MarTech’s got muscle—but needs skilled marketers to unlock its power
By Anand Jain
Apr 11, 2025 05:11 IST 3 Min read
Martech MarTech
The MarTech year that was: Experts share their top 2024 learnings
By Ubaid Zargar
Dec 30, 2024 05:30 IST 5 Min read
Screenshot 2024-12-24 080222 MarTech
Privacy pays: Why data protection is the new customer currency
By Ubaid Zargar
Dec 24, 2024 04:50 IST 3 Min read
Clean and compliant: Behind LS Digital and Aqilliz’s data clean rooms MarTech
Clean and compliant: Behind LS Digital and Aqilliz’s data clean rooms
By Ubaid Zargar
Apr 04, 2024 05:20 IST 4 Min read
LLMs and strategic adaptations define Indian AdTech and MarTech landscape in 2023 MarTech
LLMs and strategic adaptations define Indian AdTech and MarTech landscape in 2023
By Ubaid Zargar
Dec 06, 2023 05:30 IST 5 Min read
An overview of martech space from the lens of Integral Ad Science MarTech
An overview of martech space from the lens of Integral Ad Science
By Ubaid Zargar
Aug 29, 2023 05:10 IST 6 Min read
The power of AdTech and MarTech in modern marketing Guest Article
The power of AdTech and MarTech in modern marketing
By Irvinder Ray and Kashyap Pathak
Jun 15, 2023 05:00 IST 3 Min read
Why a data-first approach is essential for modern marketing success Marketing
Why a data-first approach is essential for modern marketing success
By Ubaid Zargar
May 05, 2023 05:10 IST 5 Min read
How adtech is providing superior ad inventory optimisation to publishers MarTech
How adtech is providing superior ad inventory optimisation to publishers
By Ubaid Zargar
Apr 17, 2023 04:50 IST 4 Min read
Why adtech is critical for brands to succeed in mobile marketing MarTech
Why adtech is critical for brands to succeed in mobile marketing
By Ubaid Zargar
Apr 06, 2023 05:00 IST 5 Min read
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