Results for 'Abhik Santara'

Advertising

^ a t o m network wins creative mandate for SETU

The account was won after a multi-agency pitch that lasted for over a month.
Advertising

Lifebuoy and Practo come together in new public service advert

In an interesting move, Unilever's anti-bacterial soap finds room in the world of online medical consultation.
Advertising

Can one ointment do the job of Burnol, Soframycin, Boroplus, Ring Guard?

In its first ad, Cipladine is positioned as a solution for cuts, burns, bruises, skin infections. Will a single cream be trusted to perform four specialised functions?
Advertising

Indian agency ^ a t o m joins 'by The Network' group

^ a to m network joins the group as the 17th and as the exclusive partner representing India and South Asia.
Points of View

Religion, Twitter trolls and the great Indian brand apology note…

Are we seeing one too many apology notes on the part of brands? Or, is it merely a fallout of the polarising socio-political climate around these brands?
Points of View

How "99.9% germ kill" became a unique selling point for marketers...

... and the dark side of this selling point.
Advertising

What exactly is Anil Kapoor doing in this Ariel ad?

TV ads featuring the Bollywood actor and print ads with chef Sanjeev Kapoor reiterating Ariel's efficacy as a stain removal agent.
Advertising

"Men today are not bound by definitions of 'masculinity' set by previous generations": Suparna Mitra, CMO, Titan Watches and Accessories

Advertising

Abhik Santara is head of office, Ogilvy Mumbai

Interviews

"Quite frankly, I feel the simplicity of being an agency is lost": Vineet Bajpai