^ a to m network joins the group as the 17th and as the exclusive partner representing India and South Asia.

Are we seeing one too many apology notes on the part of brands? Or, is it merely a fallout of the polarising socio-political climate around these brands?

... and the dark side of this selling point.

TV ads featuring the Bollywood actor and print ads with chef Sanjeev Kapoor reiterating Ariel's efficacy as a stain removal agent.