If you are trying to be something to everyone, you are probably being nothing to anyone.

The account was won after a multi-agency pitch that lasted for over a month.

In an interesting move, Unilever's anti-bacterial soap finds room in the world of online medical consultation.

In its first ad, Cipladine is positioned as a solution for cuts, burns, bruises, skin infections. Will a single cream be trusted to perform four specialised functions?

^ a to m network joins the group as the 17th and as the exclusive partner representing India and South Asia.

Are we seeing one too many apology notes on the part of brands? Or, is it merely a fallout of the polarising socio-political climate around these brands?

... and the dark side of this selling point.

TV ads featuring the Bollywood actor and print ads with chef Sanjeev Kapoor reiterating Ariel's efficacy as a stain removal agent.