Can one ointment do the job of Burnol, Soframycin, Boroplus, Ring Guard?
In its first ad, Cipladine is positioned as a solution for cuts, burns, bruises, skin infections. Will a single cream be trusted to perform four specialised functions?
Religion, Twitter trolls and the great Indian brand apology note…
Are we seeing one too many apology notes on the part of brands? Or, is it merely a fallout of the polarising socio-political climate around these brands?