Results for 'Abhik Santara'

Points of View

Religion, Twitter trolls and the great Indian brand apology note…

Are we seeing one too many apology notes on the part of brands? Or, is it merely a fallout of the polarising socio-political climate around these brands?
Points of View

How "99.9% germ kill" became a unique selling point for marketers...

... and the dark side of this selling point.
Advertising

What exactly is Anil Kapoor doing in this Ariel ad?

TV ads featuring the Bollywood actor and print ads with chef Sanjeev Kapoor reiterating Ariel's efficacy as a stain removal agent.
Advertising

"Men today are not bound by definitions of 'masculinity' set by previous generations": Suparna Mitra, CMO, Titan Watches and Accessories

Advertising

Abhik Santara is head of office, Ogilvy Mumbai

Interviews

"Quite frankly, I feel the simplicity of being an agency is lost": Vineet Bajpai

Guest Article

"Don't join advertising; don't stay in advertising..."

Advertising

Ogilvy wins Bajaj Auto's Dominar 400 account

Advertising

Robomate+ appoints Ogilvy & Mather as its creative agency

Advertising

Dainik Bhaskar supports girl child education in latest ad film