Results for ''


How Google's Privacy Sandbox redefines contextual advertising for digital publishers

Marketers speculate that the cookieless future, ushered in by Google’s new feature, can reinforce the concept of contextual advertising, and digital publishers could benefit.

An overview of martech space from the lens of Integral Ad Science

As brands up their martech spends for better ROI, IAS’s VP of customer success explains the intricacies of optimal media measurement.

Google may have to break-up its adtech business to address EU's competitive concerns

Google has disagreed with the European Commission’s preliminary statement of objection.
Guest Article

The power of AdTech and MarTech in modern marketing

AdTech and MarTech function differently, but eventually have a common objective, say our guest authors.

How adtech is providing superior ad inventory optimisation to publishers

Z1 Tech’s co-founder talks to afaqs! about adtech solutions for publishers, emerging trends, and more.

Why adtech is critical for brands to succeed in mobile marketing

In a conversation with afaqs!, mobile marketing platform Vserv’s co-founder Dippak Khurana discusses mobile advertising, and emerging adtech in the space.

Mi Ads appoints Xapads Media as core agency partner for India

The platform will offer advertisers exclusive access to premium app inventory of Mi Ads for in-OEM advertising.

Ad fraud: here’s how digital marketers are dealing with the billion dollar monster

TrafficGuard’s Himanshu Nagrecha sheds light on the onslaught of ad fraud and the emerging tech to neutralise it.

AI markup language will play a dominant role in all aspects of digital marketing: LS Digital’s Vinay Tamboli

The senior VP of Mumbai-based digital marketing agency, talks to afaqs! about the launch of DigiVerse, future of digital marketing, among other things.

With the introduction of Web 3.0, adtech needs to evolve: Affle’s Anuj Kumar

In an interview with afaqs!, Co-founder of Affle sheds light on the current landscape in India, emerging trends and the future of adtech companies.