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Results for 'ad.tech'
How Google's Privacy Sandbox redefines contextual advertising for digital publishers
Marketers speculate that the cookieless future, ushered in by Google’s new feature, can reinforce the concept of contextual advertising, and digital publishers could benefit.
An overview of martech space from the lens of Integral Ad Science
As brands up their martech spends for better ROI, IAS’s VP of customer success explains the intricacies of optimal media measurement.
afaqs! news bureau
Google may have to break-up its adtech business to address EU's competitive concerns
Google has disagreed with the European Commission’s preliminary statement of objection.
Irvinder Ray and Kashyap Pathak
The power of AdTech and MarTech in modern marketing
AdTech and MarTech function differently, but eventually have a common objective, say our guest authors.
How adtech is providing superior ad inventory optimisation to publishers
Z1 Tech’s co-founder talks to afaqs! about adtech solutions for publishers, emerging trends, and more.
Why adtech is critical for brands to succeed in mobile marketing
In a conversation with afaqs!, mobile marketing platform Vserv’s co-founder Dippak Khurana discusses mobile advertising, and emerging adtech in the space.
afaqs! news bureau
Mi Ads appoints Xapads Media as core agency partner for India
The platform will offer advertisers exclusive access to premium app inventory of Mi Ads for in-OEM advertising.
Ad fraud: here’s how digital marketers are dealing with the billion dollar monster
TrafficGuard’s Himanshu Nagrecha sheds light on the onslaught of ad fraud and the emerging tech to neutralise it.
AI markup language will play a dominant role in all aspects of digital marketing: LS Digital’s Vinay Tamboli
The senior VP of Mumbai-based digital marketing agency, talks to afaqs! about the launch of DigiVerse, future of digital marketing, among other things.
With the introduction of Web 3.0, adtech needs to evolve: Affle’s Anuj Kumar
In an interview with afaqs!, Co-founder of Affle sheds light on the current landscape in India, emerging trends and the future of adtech companies.