Results for 'ad.tech'

Advertising

How can web publishers prepare for ‘Chrome-ageddon’?

How will Google's cookie policy impact web publishing, programmatic buying, and advertising?
Marketing

Where do marketers find consumers – Google-like search engines or e-commerce websites?

At the recent ad:tech and Amazon Advertising panel, experts from Dyson, Colgate-Palmolive and Wavemaker discussed evolving omni-channel consumer journey and how marketers are meeting their expectations.
Media

How can adtech aid bid for monetisation for publishers?

On Day 2 of the virtual edition of Digipub Week, a panel discussion looked at how to reimagine adtech for web publishers to monetise content effectively.
Guest Article

War on ad fraud

Digital

In India, there is a disconnect between the number of people spending time on the internet and where the media dollars are being spent: Richard Dunmall