The joint venture aims to enable multiple partners to collaborate and benefit from a decentralised source of data.

Explore digital media's future at Adtech Today's launch, spotlighting collaboration and innovation in DigiAdCon 2024.

As the year nears its end, key industry voices revisit their top learnings and chart a forecast for 2024.

Rajiv Dingra, founder and CEO, ReBid, details how recent developments have helped the company realise 400% growth.

Marketers speculate that the cookieless future, ushered in by Google’s new feature, can reinforce the concept of contextual advertising, and digital publishers could benefit.

As brands up their martech spends for better ROI, IAS’s VP of customer success explains the intricacies of optimal media measurement.

Google has disagreed with the European Commission’s preliminary statement of objection.

AdTech and MarTech function differently, but eventually have a common objective, say our guest authors.

Z1 Tech’s co-founder talks to afaqs! about adtech solutions for publishers, emerging trends, and more.

In a conversation with afaqs!, mobile marketing platform Vserv’s co-founder Dippak Khurana discusses mobile advertising, and emerging adtech in the space.