Results for 'Afaqs marketplace'


Why influencer talent management will bloom in 2022

The popularity of influencer marketing has spawned a new type of agency system. Our guest author writes about the influencer talent management space.

What the story of 200+ brands which have tried afaqs! Marketplace tells us

Advertiser projects on the platform have trebled in a year to more than 30 per month, with potentially Rs 3 crore in agency fees.

How a classic brand can stay relevant to Gen Z

Getting the attention of these 20-somethings is hard enough. But how do old, heritage brands still manage to appeal to the young?

A lesson in brand building for the impatient entrepreneur

Start-ups are in a rush to do everything, including building their brand. But some things can't be done in a hurry beyond a point. The price can be heavy.

The mutation of content marketing

It has gone way past paid 'viral' videos. A look at other popular formats and how brands are using them.

10 things that keep social media managers up at night

Every job has its tensions that could leave you tossing and turning deep into the night. Here are some frustrations that could leave a social media manager grumpy in the morning.

19 Tips on How to Make Email Marketing Really Work For Your Brand

We often underestimate email as a marketing tool. But in surveys of businesses across the world, email marketing is consistently ranked among the most cost-effective communication tools.

afaqs! Marketplace promises business enquiries on its 1st Anniversary

The online platform, which helps advertisers discover the right agency, has changed both, its membership rates as well as its proposition.

What do mid-sized marketing companies look for in agency partners?

When budgets are tight, choices are many and the dynamic with agency partners is in flux, what skills and services become important?

"Does afaqs! Marketplace guarantee new business?"

That’s the commonest question we’ve got asked about the platform which helps marketers find communication partners. The story behind the answer is a little bit longer.