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The popularity of influencer marketing has spawned a new type of agency system. Our guest author writes about the influencer talent management space.

Advertiser projects on the platform have trebled in a year to more than 30 per month, with potentially Rs 3 crore in agency fees.

Getting the attention of these 20-somethings is hard enough. But how do old, heritage brands still manage to appeal to the young?

Start-ups are in a rush to do everything, including building their brand. But some things can't be done in a hurry beyond a point. The price can be heavy.

It has gone way past paid 'viral' videos. A look at other popular formats and how brands are using them.

Every job has its tensions that could leave you tossing and turning deep into the night. Here are some frustrations that could leave a social media manager grumpy in the morning.