Coins for Oxygen: Has it worked for CRED, or does it look gimmicky?
CRED is letting users donate their ‘coins’ towards the supply of oxygen concentrators. The initiative has fetched polarising responses on, and off, social media.
Dove soap calls out pre-marriage scrutiny of bride's weight, height, colour, hair; takes 'Real Beauty' stance ahead
After weeks of discussions around pH levels and litmus tests, HUL's Dove refocuses the category's attention on the meaning of beauty in its #StopTheBeautyTest campaign.