Results for 'Ajeeta Bharadwaj'


How sampling platforms are helping D2C brands cut through the clutter

D2C brands can drive trials of their products in the form of Rs 200-500 worth trial packs, subscription boxes, and purchase freebies.
Points of View

Coins for Oxygen: Has it worked for CRED, or does it look gimmicky?

CRED is letting users donate their ‘coins’ towards the supply of oxygen concentrators. The initiative has fetched polarising responses on, and off, social media.

Dove soap calls out pre-marriage scrutiny of bride's weight, height, colour, hair; takes 'Real Beauty' stance ahead

After weeks of discussions around pH levels and litmus tests, HUL's Dove refocuses the category's attention on the meaning of beauty in its #StopTheBeautyTest campaign.
People Spotting

Wondrlab appoints Ajeeta Bharadwaj as Chief Strategy Officer

Her earlier stint was as National Planning Director at Wunderman Thompson .
Planner's Journal

"The hygiene narrative will impact the way consumers make choices, across categories - airlines, taxi apps, at-home services..."

In a new series Planner's Journal, we explore what the world looks like from the perspective of those in charge of mining consumer insights every day.

Leo Burnett promotes Ajeeta Bharadwaj as planning head, Mumbai

Guest Article

Ajeeta Bharadwaj: The Science of Imperfect