Results for 'Akanksha Patankar Mirji'

Marketing

Sourav Ganguly’s health misfortune throws a googly at Fortune Rice Bran Health oil

The 48-year-old BCCI president and former India cricket captain endorses a brand that promises a healthy heart. After his recent heart attack, netizens overreact to the irony of the situation.
Points of View

What's the best way for brands to handle disgruntled consumers venting on social media?

Where does customer grievance end, and social media bullying begin? Learnings from Gaurav Kapur versus Swiggy, and Mini Mathur versus Veneta Cucine India.
Advertising

PhonePe’s new ads, starring Alia Bhatt and Aamir Khan, are more infomercial than anything else

Five 20-second ads and each talks about one particular aspect of the digital payments app.
Points of View

When brands take hours, and not decades, to respond to feedback

Is Scotch-Brite India's quick response to an online post, and then announce a logo change, the start of a new brand communication phase?
Advertising

Grey hair, curly hair, short hair... This Dove ad welcomes them all

Using storytelling, Dove and Ogilvy have come up with a new ad campaign, encouraging women to wear their hair, their way.