Results for 'Amazon'

Advertising

Hello, main Amitabh Bachchan bol raha hoon... Alexa pe

Users have an option to purchase this experience on the Amazon website, or on their Echo devices at an introductory price of Rs 149 for a year.
Advertising

Amazon India’s new ad targets customers who’ve never shopped for groceries online

The e-commerce giant says it offers super savings, excellent savings, and fast delivery.
Marketing

As Dettol wins hearts with 'warrior packs', a look at recent tweaks to logos, packaging, across brands

Brands like Maggi, Amazon, Coca-Cola, Ghadi and Lay’s have also eased up on brand guidelines, extending campaigns to assets like product packaging, logos and labels.
Media

Amazon has acquired MGM studios, home to James Bond, The Handmaid’s Tale, and Fargo for $8.45 billion

It is Amazon’s second-largest deal following its acquisition of Whole Foods in 2017 for $13.7 billion.
Points of View

Do e-commerce brands under-leverage their packaging real estate?

Of late, there has been a smattering of innovative packaging - from Amazon, Flipkart - but the space is largely bland. Are e-commerce brands missing a trick?
Media

Amazon’s Alexa cracked nearly 9,000 daily jokes in India last year

The popular voice tech celebrates its third anniversary in India and Amazon revealed how we engaged with it in 2020.
Marketing

Post honeygate, Dabur launches organic honey on Amazon

The company's first organic product, it is "untouched by chemicals" and priced at Rs 235 for a 300g pack.
Marketing

From innerwear to books, grocery app Grofers aspires to leap beyond veggies

Known for grocery delivery, Grofers looks to become an all-rounder ecommerce platform, to rival Amazon, Flipkart, Licious, Myntra.
Marketing

Startup by former Amazon and WPP hands perfects ecommerce catalogues

Former Amazon marketer Nikita Bhargav and ex-WPP hand Anand Siva’s startup NittyGritti enables brands to get the most out of their ecomm product pages.
Marketing

Ramen, skincare, BTS and K-dramas… A look at the rise of Korean culture in India

Since lockdown began, India has seen an increased interest in Korean dramas, cuisine, etc. What does it mean for the ad world?