Results for 'Amazon'

Points of View

Do e-commerce brands under-leverage their packaging real estate?

Of late, there has been a smattering of innovative packaging - from Amazon, Flipkart - but the space is largely bland. Are e-commerce brands missing a trick?

Amazon’s Alexa cracked nearly 9,000 daily jokes in India last year

The popular voice tech celebrates its third anniversary in India and Amazon revealed how we engaged with it in 2020.

Post honeygate, Dabur launches organic honey on Amazon

The company's first organic product, it is "untouched by chemicals" and priced at Rs 235 for a 300g pack.

From innerwear to books, grocery app Grofers aspires to leap beyond veggies

Known for grocery delivery, Grofers looks to become an all-rounder ecommerce platform, to rival Amazon, Flipkart, Licious, Myntra.

Startup by former Amazon and WPP hands perfects ecommerce catalogues

Former Amazon marketer Nikita Bhargav and ex-WPP hand Anand Siva’s startup NittyGritti enables brands to get the most out of their ecomm product pages.

Ramen, skincare, BTS and K-dramas… A look at the rise of Korean culture in India

Since lockdown began, India has seen an increased interest in Korean dramas, cuisine, etc. What does it mean for the ad world?

Amazon’s poignant holiday ad makes you wonder about the times we’re in

Made by London-based creative agency Lucky Generals, it is like a beacon of light amid a dark year.

Trials extend from 15-30 days; how are e-commerce shopping patterns changing?

Thanks to the Coronavirus, e-commerce platforms are seeing an increase in traffic this festive season.
Marketing Initiative

Amazon’s new festive film celebrates the spirit of the real Indian sellers

In the #TyohaarKeLiyeTaiyaar ad film, various SME sellers from across the country can be seen gearing up for the upcoming festive season.

Droga5 gets Alexa to interrupt epic moments in new ads

Whilst hilarious, it’s a sign of how comfortable we’re becoming with voice-enabled devices… “A voice is all you need.”