Results for 'Amazon'

Marketing

Access Amitabh Bachchan’s voice on Amazon Alexa

It's a unique celebrity voice experience and this feature will only be available next year.
Advertising

Amazon's new ad speaks to buyers of durables, appliances

The ad features a dad-daughter duo, who want to buy a washing machine that comes with warranty, exchange offer, and is available in their preferred model.
People Spotting

VOOT's Akash Banerji to join Amazon; will head marketing for its mobile business development unit

He is currently the business head of VOOT's advertising video platform.
Marketing

As demand for home décor, ‘WFH furniture’ doubles, IKEA, Amazon, Flipkart, Pepperfry share shopper trends

Bean bags, lamps, beds, table décor, home fragrance are among frequently bought items. Flipkart has seen a 50% increase in bar cabinet sales.
Road To Recovery

How has the Indian shopper’s e-commerce cart evolved in the last four months?

E-commerce platforms like Flipkart, Amazon and Snapdeal are among the fastest to bounce back from the Covid meltdown. But will the recovery sustain?
Advertising

"Vocal for local won't make impact unless products are truly Indian": Piyush Pandey, Ogilvy

In a webinar hosted for Amazon's employees, the veteran adman spoke about advertising history, 'vocal for local', among other things.
Points of View

Amazon enters food delivery space: How bad is the news for Swiggy and Zomato?

Swiggy and Zomato have invested heavily in building the food delivery category in India over the last several years. So, will Amazon now reap the benefits of the duo’s efforts?
People Spotting

Meghna Apparao moves on from Godrej Consumer Products Ltd; joins Licious as chief business officer

She was with the FMCG giant as its chief marketing officer.
Advertising

Delivery executives shoot own bytes for Amazon anchored film

Ankit (Amazon), Vivek (bigbasket), Vinod (MedLife), Mohit (Grofers) shot the message on their mobile phones from their respective locations
Media

Will COVID-19 dampen IPL 2020?

With so much money riding on the league, what happens if the league is postponed, played behind closed doors, or cancelled?