Results for 'Amazon'


Amazon’s poignant holiday ad makes you wonder about the times we’re in

Made by London-based creative agency Lucky Generals, it is like a beacon of light amid a dark year.

Trials extend from 15-30 days; how are e-commerce shopping patterns changing?

Thanks to the Coronavirus, e-commerce platforms are seeing an increase in traffic this festive season.
Marketing Initiative

Amazon’s new festive film celebrates the spirit of the real Indian sellers

In the #TyohaarKeLiyeTaiyaar ad film, various SME sellers from across the country can be seen gearing up for the upcoming festive season.

Droga5 gets Alexa to interrupt epic moments in new ads

Whilst hilarious, it’s a sign of how comfortable we’re becoming with voice-enabled devices… “A voice is all you need.”

Amazon tries to spark festive spending through ad about seller community

The 45-second spot released ahead of 'The Great Indian Festival' highlights the efforts of the sellers on Amazon in making the festive sale a success.

Access Amitabh Bachchan’s voice on Amazon Alexa

It's a unique celebrity voice experience and this feature will only be available next year.

Amazon's new ad speaks to buyers of durables, appliances

The ad features a dad-daughter duo, who want to buy a washing machine that comes with warranty, exchange offer, and is available in their preferred model.
People Spotting

VOOT's Akash Banerji to join Amazon; will head marketing for its mobile business development unit

He is currently the business head of VOOT's advertising video platform.

As demand for home décor, ‘WFH furniture’ doubles, IKEA, Amazon, Flipkart, Pepperfry share shopper trends

Bean bags, lamps, beds, table décor, home fragrance are among frequently bought items. Flipkart has seen a 50% increase in bar cabinet sales.
Road To Recovery

How has the Indian shopper’s e-commerce cart evolved in the last four months?

E-commerce platforms like Flipkart, Amazon and Snapdeal are among the fastest to bounce back from the Covid meltdown. But will the recovery sustain?