In a spot that talks about how similar remote working and household work is, ITC attempts to drive the point of equality home.

The hashtag challenge urges viewers to maintain social distancing by switching up their greetings; and shooting a video with the filter on TikTok.

TikTok helps Ariel put a fun twist on 'Share the Load' by inviting users to upload videos of themselves sharing household chores, equally.

Mayank Arora, a social media producer at Swiggy has stepped forward with allegations of idea theft from an interview brief he was given last year.

The new ad in the 'Share The Load' series puts emphasis on housewives' unaccounted time - before everyone wakes up and after everyone goes to sleep