Results for 'ASCI'


When celebrity shout-outs stray from wishes for fans to corporate promos

Your favourite celebrity might want to wish you a happy birthday and end up promoting a brand instead. Here’s how.

48% of Indian consumers express the need for more inclusive representation by brands: Report by ASCI & UA

The study was unveiled at the DEI Edge Summit, co-hosted by ASCI and UA, and supported by organisations such as Diageo, HUL and Disney Star.

Healthcare sector emerges as the primary violator in advertising standards : ASCI Report

34% increase in cases processed vs the previous year, constituting 21% of all processed ads, followed by classical education and personal care at 18% each.

ASCI proposes draft guidelines to curb greenwashing in environmental advertising, invites public feedback

The guidelines offer a framework for advertisers to make truthful and evidence-based assertions regarding the environment.
People Spotting

Marico CEO Saugata Gupta appointed ASCI Chairman

Partha Sinha, president, response, Bennett Coleman & Company and Sudhanshu Vats, deputy managing director, Pidilite Industries, are Vice Chairman and Honorary Treasurer, respectively.

HUL CEO Rohit Jawa stresses the need for responsible advertising in the digital age

He was speaking at the official unveiling of the ASCI Academy

The ASCI Academy looks to prevent than become the cure for violative advertising 

It is tired of symbolic corrective action after an ad's release, it wants agencies and brands to self-regulate from the ideation stage.

ASCI launches Academy to create more responsible, progressive advertising

Multi-sectoral partnership including government, consumer bodies, academic institutions, industry associations, and corporations.

ASCI redefines celebrity status; places greater responsibility on social media influencers

The revised ASCI code defines celebrities as individuals who either earn a compensation of Rs 40 lakh annually for appearing in ads , or have a social media following of 500,000 or more.

ASCI and Khaitan & co release whitepaper on generative AI in advertising : Assessing opportunities, risks, and compliance

The paper highlights regulatory ambiguity and challenges in AI's use for advertising.