Your favourite celebrity might want to wish you a happy birthday and end up promoting a brand instead. Here’s how.

The study was unveiled at the DEI Edge Summit, co-hosted by ASCI and UA, and supported by organisations such as Diageo, HUL and Disney Star.

34% increase in cases processed vs the previous year, constituting 21% of all processed ads, followed by classical education and personal care at 18% each.

The guidelines offer a framework for advertisers to make truthful and evidence-based assertions regarding the environment.

Partha Sinha, president, response, Bennett Coleman & Company and Sudhanshu Vats, deputy managing director, Pidilite Industries, are Vice Chairman and Honorary Treasurer, respectively.

He was speaking at the official unveiling of the ASCI Academy

It is tired of symbolic corrective action after an ad's release, it wants agencies and brands to self-regulate from the ideation stage.

Multi-sectoral partnership including government, consumer bodies, academic institutions, industry associations, and corporations.

The revised ASCI code defines celebrities as individuals who either earn a compensation of Rs 40 lakh annually for appearing in ads , or have a social media following of 500,000 or more.

The paper highlights regulatory ambiguity and challenges in AI's use for advertising.