Results for 'ASCI'

Advertising

HUL CEO Rohit Jawa stresses the need for responsible advertising in the digital age

He was speaking at the official unveiling of the ASCI Academy
Advertising

The ASCI Academy looks to prevent than become the cure for violative advertising 

It is tired of symbolic corrective action after an ad's release, it wants agencies and brands to self-regulate from the ideation stage.
Advertising

ASCI launches Academy to create more responsible, progressive advertising

Multi-sectoral partnership including government, consumer bodies, academic institutions, industry associations, and corporations.
Advertising

ASCI redefines celebrity status; places greater responsibility on social media influencers

The revised ASCI code defines celebrities as individuals who either earn a compensation of Rs 40 lakh annually for appearing in ads , or have a social media following of 500,000 or more.
Advertising

ASCI and Khaitan & co release whitepaper on generative AI in advertising : Assessing opportunities, risks, and compliance

The paper highlights regulatory ambiguity and challenges in AI's use for advertising.
Advertising

ASCI introduces guidelines for advertisements for charitable causes

As per the guidelines, ads for charitable causes must avoid using images or themes that cause unjustified distress to consumers.
Advertising

ASCI releases guidelines for 'online deceptive design patterns in Advertising'

These practices are designed to steer consumers towards making choices that could compromise their interest in favour of the advertiser’s interest.
Advertising

DoCA and ASCI hosted consultation with stakeholders for Dark Patterns in Online Advertising

The session was chaired by Shri Rohit Kumar Singh, Secretary, Department of Consumer Affairs.
Advertising

ASCI updates guidelines for ads aimed at students, prioritises mental health

The guidelines address the toxic and unhealthy standards for students set by educational bodies in their ads.
Advertising

92% gaming advertisements didn't adhere to guidelines: ASCI

Manisha Kapoor, CEO, ASCI, says that many real-money gaming companies aren't responsive to ad violation complaints.