Our guest author says that ads will continue to pamper fads, but some intelligent self-regulation will be loved by society at large.

Women and Child Development Minister Smriti Irani felt ASCI guidelines on gender stereotyping have come a bit too late.

The Layer’r Shot ad has put the spotlight on the pitfalls of in-house creative teams and why checks and balances are crucial to good advertising.

ASCI and MIB have taken action against the ads which were made by the brand's in-house creative team.

The ASCI code already required ads to not deride anyone on the basis of race, caste, creed, gender or nationality.

The study revealed that real women considered themselves more progressive than depictions in mainstream advertising.

She will continue to hold onto the post of secretary-general that she has held since September 2020.

A panel of experts, from over 20 disciplines, will assess advertisements including technical claims.

The advertising body hopes this will reduce the burden on brands and influencers and will encourage greater compliance from all parties.

The findings go into details of which advertisements got India worked up.