As part of the agreement, ASCI will identify contentious ads and FSSAI will investigate them.

A total of 789 complaints were upheld during the January-March 2021 period.

Infectious Advertising will provide ATL, BTL, and Digital creative services to ASCI along with strategic support for campaign development and audience outreach programs.

Influencers are simply being advised to make it clear that 'ads are ads', right? Our guest author opines.

The new guidelines require influencers to make sure they declare, beyond doubt, which content is branded. Here is a peek through the agency lens…

80+ complaints processed against potential violators in 7 weeks.

The body's sec-gen talks about its new campaign that urges consumers to register complaints against misleading ads than ignoring them.

The unsubstantiated claims that are punishable include '99.9% germ kill', 'immunity boosting', 'virus killing', and 'protects from COVID-19'.

The Advertising Standards Council of India upholds complaints against alcohol brands that used 'surrogate advertising' to push their products on both OTT platforms and mainstream television.

The guidelines will be effective from December 15, and apply to advertisements that are legally permitted.