The Advertising Standards Council of India upholds complaints against alcohol brands that used 'surrogate advertising' to push their products on both OTT platforms and mainstream television.

The guidelines will be effective from December 15, and apply to advertisements that are legally permitted.

These ads were mostly related to the health sector, with brands falsely claiming to cure or prevent COVID-19.

Complaints against eight ads for whisky, beer and white liquor brands have been registered in the past month.

They are in line with existing ASCI codes and are the first of many steps to safeguard consumers from the plethora of misleading pandemic-related claims.

After being trolled - unfairly, one may argue - for an ad that portrays Hindu-Muslim harmony, Tanishq has withdrawn the creative. Was that the right move?

The Independent Consumer Complaints Council (CCC) of ASCI evaluated remaining 287 advertisements, of which complaints against 257 advertisements were upheld.

He spoke about the upcoming challenges, ASCI’s push into digital monitoring, and the CCPA, of course.

The variety of platforms covered spans search engines to video sites, news portals and websites for interests like astrology and automobiles.

She talks about how complaints are processed at the Advertising Standards Council of India, and her experience in the industry.