Results for 'ASCI'


ASCI, FSSAI partner against misleading F&B ads

As part of the agreement, ASCI will identify contentious ads and FSSAI will investigate them.

ASCI releases Q1 complaint report – finds most violations in education and online gaming

A total of 789 complaints were upheld during the January-March 2021 period.

ASCI appoints Infectious Advertising as their creative partner

Infectious Advertising will provide ATL, BTL, and Digital creative services to ASCI along with strategic support for campaign development and audience outreach programs.
Guest Article

Influencing the influencers? Decoding ASCI’s recent recommendations...

Influencers are simply being advised to make it clear that 'ads are ads', right? Our guest author opines.
Points of View

How will ASCI’s new rulebook for influencers change the game for social media agencies?

The new guidelines require influencers to make sure they declare, beyond doubt, which content is branded. Here is a peek through the agency lens…

ASCI’s gaming guidelines receive overwhelming response from consumers

80+ complaints processed against potential violators in 7 weeks.

You can do something more productive with a complaint than a Twitter rant says ASCI's Manisha Kapoor

The body's sec-gen talks about its new campaign that urges consumers to register complaints against misleading ads than ignoring them.

CCPA issues advisory on misleading COVID ads; how will brands be impacted?

The unsubstantiated claims that are punishable include '99.9% germ kill', 'immunity boosting', 'virus killing', and 'protects from COVID-19'.

ASCI bans alcohol brands' 'surrogate ads' that ran during IPL

The Advertising Standards Council of India upholds complaints against alcohol brands that used 'surrogate advertising' to push their products on both OTT platforms and mainstream television.

ASCI lays guidelines for misleading gaming ads

The guidelines will be effective from December 15, and apply to advertisements that are legally permitted.