He was speaking at the official unveiling of the ASCI Academy

It is tired of symbolic corrective action after an ad's release, it wants agencies and brands to self-regulate from the ideation stage.

Multi-sectoral partnership including government, consumer bodies, academic institutions, industry associations, and corporations.

The revised ASCI code defines celebrities as individuals who either earn a compensation of Rs 40 lakh annually for appearing in ads , or have a social media following of 500,000 or more.

The paper highlights regulatory ambiguity and challenges in AI's use for advertising.

As per the guidelines, ads for charitable causes must avoid using images or themes that cause unjustified distress to consumers.

These practices are designed to steer consumers towards making choices that could compromise their interest in favour of the advertiser’s interest.

The session was chaired by Shri Rohit Kumar Singh, Secretary, Department of Consumer Affairs.

The guidelines address the toxic and unhealthy standards for students set by educational bodies in their ads.

Manisha Kapoor, CEO, ASCI, says that many real-money gaming companies aren't responsive to ad violation complaints.