Results for 'Asian Games'


Unlike cricket, with multi-sports events, we have a symbiotic relationship with brands: Sony's Sandeep Mehrotra

The head of ad sales, network channels, Sony Pictures Networks India, speaks about why brands chose to partner with Asian Games.

We have cracked the format to make multisport events into tent-pole property: Sony Sports' Neville Bastawalla

The network has brought together a host of personalities for its campaign to promote the Asian Games, which will start on September 23.

Sony LIV highlights India's sporting resurgence in Asian Games latest campaign

Directed by filmmaker Nitesh Tiwari, the campaign brings out facts and trivia on multi-sport events through young characters.

Sony Sports Network’s Asian Games campaign features actors, sporting heroes, radio jockeys and more

The network has roped in Hyundai, JSW, Limca Sportz, Paisabazaar, LIC of India, Ultratech Cement, State bank of India, Panasonic and more sponsors for Asian Games.

JSW Inspire launches Team India kits for Asian Games

The kits comprise travel, athleisure, and competition wear.
Gaming and e-Sports

eSports at Asian Games 2023: Will Indian brands catapult it into the mainstream?

From streaming to OTT platforms and TV, stakeholders from the Indian eSports ecosystem trace how it is going mainstream and share how brands have reacted.

Endorsements aren't just a cricketer's game anymore