Results for 'Boost'


Will a proactive SC force FMCG brands to review their claims in ads?

Amidst the Patanjali controversy, experts assess the impact on the industry by the apex court’s intervention.

Boost’s latest campaign is an ode to the journey of upcoming cricketers

The ad chronicles the journeys of newcomers who made a comeback despite hardships and people’s disbelief in them.

Boost addresses gender prejudice through mobile cricket game

The new innovative game - ‘Boost: Game Stamina Ka’ features an all-Women squad.

Boost’s new ad says talent and stamina decide your game, not gender

Conceptualised by Wunderman Thompson, the ad, featuring MS Dhoni, attempts to break stereotypes around girls and cricket.

'Boost is the secret of my energy': 1 tagline, 3 decades, many cricket champs

Guest Article

Obituary: Dr. Tarun Gupta: The phenomenon called 'TG'


GSK accounts moves out of JWT; heads to FCB Ulka


GSK Consumer Healthcare appoints Philips India's Anurita Chopra as area marketing lead, Oral Health


Prasoon Joshi quizzes Sachin Tendulkar on advertising, at the IAA Summit


Nima Namchu and Atishi Pradhan Quit Cheil