Based on current consumer trends, the report highlights that video, AR, influencers and messaging will play a crucial role in driving the discovery of brands.

The COVID-19 consumer sentiment research by the Boston Consulting Group was conducted between July 20 and August 2 among 3,000 urban consumers.

Consumers have different habits, thought processes and outlooks. What are the challenges that a marketer is facing due to COVID-19?

The smartphone and internet access have become a focal point in consumers lives thanks to lockdown.

The report delves into key consumer shifts based on social distancing, increasing focus on health and hygiene, and increasing income uncertainty.