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Gen-AI
CWC '23
C-TV
People Spotting
Results for 'brand'
By
Ashish Mishra
Guest Article
Brand new trajectories and iconic moves
Positioning has now become a static status quo, as people’s expectations change faster than brands and businesses, says our guest author.
By
Pooja Yadav
Influencer Marketing
Lessons from the creator economy
How has the process of content creation changed over the years? Read on to find out.
By
Sajid Abdul Rahiman
Guest Article
From unengaged to loyal: Let conversational marketing work its magic on the audience
Our guest author says, conversational marketing revolutionises user experiences and brand stories through conversational ads.
By
Pooja Yadav
Marketing
How brands made the most of 'SidKiara' wedding
Cashing in on the buzz surrounding their relationship, the duo have starred in several ads together.
By
Aditi Mathur Kumar
Guest Article
5 social media trends to watch out for in 2023
Our guest author takes you through top social media trends that brands can leverage to maximise audience reach and appeal this year.
By
afaqs! Marketplace Team
Marketplace
Creative Flashback: Brand Strategy
Explore brand strategies curated by agency members of afaqs! marketplace for brands and companies across India.
By
afaqs! Marketplace Team
Marketplace
25+ Women-led Agencies in India
Explore women-led agencies in India, on afaqs! marketplace.
By
Himanshu Arora
Marketplace
The creator economy is already here. Are we ready for it?
Our guest author Himanshu Arora writes about the winning formula to cracking the creator economy.
By
Pooja Yadav
Marketing
Titan’s latest lifestyle foray is all about redefining women’s handbags
The company is targeting Rs 1,000 crore revenue from the segment over the next five years from IRTH and Fastrack bags.
By
Gulrez Alam & Md. Badshah Ansari
Marketplace
Future-driven Brand Engagement: How Narrative Enforcement is Revamping Business Value
Our guest author says PR is a great tool to reinforce the idea behind how a brand meets the customer's pain points.
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