Results for 'brand'

Guest Article

Brand new trajectories and iconic moves

Positioning has now become a static status quo, as people’s expectations change faster than brands and businesses, says our guest author.
Influencer Marketing

Lessons from the creator economy

How has the process of content creation changed over the years? Read on to find out.
Guest Article

From unengaged to loyal: Let conversational marketing work its magic on the audience

Our guest author says, conversational marketing revolutionises user experiences and brand stories through conversational ads.

How brands made the most of 'SidKiara' wedding

Cashing in on the buzz surrounding their relationship, the duo have starred in several ads together.
Guest Article

5 social media trends to watch out for in 2023

Our guest author takes you through top social media trends that brands can leverage to maximise audience reach and appeal this year.

Creative Flashback: Brand Strategy

Explore brand strategies curated by agency members of afaqs! marketplace for brands and companies across India.

25+ Women-led Agencies in India

Explore women-led agencies in India, on afaqs! marketplace.

The creator economy is already here. Are we ready for it?

Our guest author Himanshu Arora writes about the winning formula to cracking the creator economy.

Titan’s latest lifestyle foray is all about redefining women’s handbags

The company is targeting Rs 1,000 crore revenue from the segment over the next five years from IRTH and Fastrack bags.

Future-driven Brand Engagement: How Narrative Enforcement is Revamping Business Value

Our guest author says PR is a great tool to reinforce the idea behind how a brand meets the customer's pain points.