Positioning has now become a static status quo, as people’s expectations change faster than brands and businesses, says our guest author.

How has the process of content creation changed over the years? Read on to find out.

Our guest author says, conversational marketing revolutionises user experiences and brand stories through conversational ads.

Cashing in on the buzz surrounding their relationship, the duo have starred in several ads together.

Our guest author takes you through top social media trends that brands can leverage to maximise audience reach and appeal this year.

Explore brand strategies curated by agency members of afaqs! marketplace for brands and companies across India.

Explore women-led agencies in India, on afaqs! marketplace.

Our guest author Himanshu Arora writes about the winning formula to cracking the creator economy.

The company is targeting Rs 1,000 crore revenue from the segment over the next five years from IRTH and Fastrack bags.

Our guest author says PR is a great tool to reinforce the idea behind how a brand meets the customer's pain points.