Results for 'brand advertising'


Here’s the origin story of ‘Daag Acche Hain’ and its role in making Surf Excel a billion-dollar brand

While it has become Indian advertising folklore, this thought had met a disappointing response when it debuted in India.

Pepsi, Doritos, Pringles, and PopCorners lead the Super Bowl ad fest

The PepsiCo family seems to have gone all out this year at the Big Game.

smallcase turns parent-kid equation upside down in new ads

It’s the fintech brand’s third ad burst, after its maiden campaign in January 2022.
Editor's Note

The call of the office (and other such things outside)

Ever since the lockdown, brand advertising has been focused on the ‘sweet home’ theme. That idea has run its course. Brands should refocus on people wanting to get back to life outside