Results for 'brand advertising'

Guest Article

Is minimalism overrated?

Is the ubiquitous trend of minimalism in design diluting brand distinctiveness? Our guest author shares insights on the impact of homogenisation.
Guest Article

Lord Krishna and the art of creative thinking

Our guest author unravels the timeless wisdom of Lord Krishna to reflect upon the modern marketing practices of today's dynamic business world.
Advertising

Lagaan’s ‘Kachra’ recycles himself for Zomato

It’s to show how much waste goes into making recycled goods.
Advertising

A glance at the ads which defined Amazon's first decade in India

Some set it and the category up, a few were tear-jerkers, and now they are helping the marketplace win in allied categories.
Advertising

Brands, the missing Pride, and the fear of retribution

As the SC hears the same-sex marriage plea, brands, jubilant during Pride Month, are quiet while Starbucks is being trolled for its queer-friendly ad.
Marketing

Chose to advertise on TV for the IPL because it is tried and tested: Mayank Shah, Parle Products

The senior category head reveals the exact reason it chose Star Sports, why it’s advertising old ads, and why WPL during Diwali is a good thing for advertisers.
Advertising

Repeats, Reedits, Recycled: There is something lacklustre about 2023's IPL ads so far

Many brands, alternatives to the start-ups, have either repeated old spots or doled out dull work for an event considered advertiser gold.
Marketing

Here’s the origin story of ‘Daag Acche Hain’ and its role in making Surf Excel a billion-dollar brand

While it has become Indian advertising folklore, this thought had met a disappointing response when it debuted in India.
Advertising

Pepsi, Doritos, Pringles, and PopCorners lead the Super Bowl ad fest

The PepsiCo family seems to have gone all out this year at the Big Game.
Advertising

smallcase turns parent-kid equation upside down in new ads

It’s the fintech brand’s third ad burst, after its maiden campaign in January 2022.