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Blog
Results for 'brand safety'
By
Namah Chawla
Digital
Ad fraud: the eternal challenge grows in size
Tech giant Google tripled the number of ad suspensions between 2020 and 2021 due to spike in ad fraud cases.
By
afaqs! news bureau
Media
Decoding the brand safety conundrum
Industry experts at MGID presents Digipub Week discuss why brand safety is as much a concern for publishers as it is for advertisers.
By
Namah Chawla
Advertising
Decoding the brand safety paradox
Laura Quigley and Saurabh Khattar of Integral Ad Science talk about the merits of contextual advertising, impact of ad frauds, evolving brand safety technology, and more.
By
Aishwarya Ramesh
Media
Brand cyber security for publishers
Aseem Ahmed of Akamai Technologies makes a case for cyber security and tells us about the different kinds of fraud…
By
afaqs! news bureau
Social Media
United Airlines' witty tweet reminds users to stay in their lane...
United Airlines' tweet is a reminder that brands don't always have to play nice on social media
By
afaqs
Digital
IRCTC's Twitter clapback can be a lesson to brands on programmatic media buying
By
afaqs
Guest Article
War on ad fraud
By
afaqs
Digital
Viewability, Ad Fraud, Brand Safety...