The CCPA has requested a list of products marketed under the same brand as alcoholic beverages.

The gov body says such ads are misleading and unfair trade practices.

Byju’s intends to appeal the order.

The actor is being called out for his alleged fallacious endorsements, that could hamper the livelihoods of ordinary sellers of India.

Influencers who fail to disclose brand association for ads or put out misleading ads, can face a penalty of up to Rs 50 lakh

Ambiguity around brand extensions, however, has caused more confusion than clarity.

The guidelines will be applicable to advertisements published on all platforms like print, television and online.

The unsubstantiated claims that are punishable include '99.9% germ kill', 'immunity boosting', 'virus killing', and 'protects from COVID-19'.

It covers a wide range of ad topics such as its validity, comparative and bait advertising, and expert endorsements among others.

ASCI is a self-regulatory body and unlike the CCPA, it can't impose fines or penalties on parties guilty of misleading ads.