Shafali joins the list of CEAT's cricketing brand ambassadors like Rohit Sharma, Shubman Gill, Shreyas Iyer, Harmanpreet Kaur, and Mathew Hayden.

Arnab Banerjee who is currently COO will take over as MD and CEO.

He will spearhead the marketing initiatives of the company across all Passenger vehicles, truck and bus in all markets.

The film highlights the many different hats that are donned, both literally and figuratively, by the caring father of a young daughter.

The account was won following a multi-agency pitch.

Here's a quick chat with Amit Tolani, chief marketing officer, CEAT Tyres, on coping with the current times.