Results for 'celebrity endorsements'


Celebrity endorsements on TV fell by 10% in H1 2023: Tam AdEx report

Akshay Kumar continues to be the most visible celebrity on TV in ads in the Jan-Jun period of 2023 followed by Amitabh Bachchan, says the report.
Guest Article

Do brands stop thinking of ideas once they onboard a celebrity

Using a celeb only to beat media clutter, isn't just counterproductive, but also lazy marketing, says our guest author Pranav Kosuri.

What drives B2B brands to spend extravagantly on celeb endorsements?

Ranbir Kapoor and Alia Bhatt appeared in a recent steel TMT bar ad. A look at the role of celebrities in construction materials ads.

Arjun Kapoor goes bald and back to promote Sebamed’s anti-dandruff shampoo

Men just want the hair on their heads to stay, says the actor.

Manyavar lights up the screen with new brand ambassadors

The home-grown, ethnic wear brand Manyavar has roped in three Bollywood celebs in less than six months...

Thums Up to thunder with Salman Khan once again