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Results for 'Cinema Advertising'
By
Benita Chacko & Nisha Qureshi
Media
Cinema advertising revives on the back of newer releases; industry estimates a 15% growth in festive season
Ad revenues of cinemas are seeing a revival driven by a slew of new releases and the anticipation of the festive season.
By
Shreyas Kulkarni
Media
Sholay, RHTDM, Gangs of Wasseypur; can old hits lure advertisers to the theatres?
Playing old movies is now a viable alternative to new movies that are failing to bring footfalls. (Repost of a July '24 piece)
By
afaqs! news bureau
Media
PVR launches on-screen experiential in-cinema advertising
The experiential view of the product is being showcased in select PVR locations at Delhi, Gurugram, Mumbai and Bangalore for a week.
