Results for 'Commonwealth Games'

Guest Article

India’s Commonwealth Games 2022 performance - what’s in it for brands?

Our guest author Alekhya Chakrabarty wonders whether brands will continue to stick to cricketers or work with non-cricket athletes who have made India proud.
Points of View

Representation matters - the case for showcasing a variety of sports in ads

With the increasing popularity of our athletes performing well at global tournaments, will we be seeing different sports in ads?

Chookega Nahi, Jeetega India at Commonwealth Games 2022


Herbalife Nutrition is the official Nutrition Partner for Team India at the Birmingham 2022 Commonwealth Games

A grand send-off ceremony was hosted by the Indian Olympic Association (IOA) in the National Capital to wish good luck to the Indian contingent.

adidas India comes on board as the official footwear partner for the India CWG contingent

The 22nd Commonwealth Games (CWG) 2022 will take place in Birmingham, England from July 28th to August 8th 2022.

Endorsements aren't just a cricketer's game anymore


Puma Decoded: Why it keeps a safe distance from mass media


CWG: More metals more viewers