Our guest author explores shifting customer loyalty dynamics, revealing how emotional resonance and brand advocacy surpass traditional strategies.

Our guest author dissects the interplay of desires and financial constraints within the consumer behaviour of 'Gen Next' and 'Gen Now.'

Our guest author explores the intricate web of Indian family dynamics, dissecting consumption patterns based on composition and lifecycle stages.

Our guest author takes you through some strategies that brands can employ to create a unique connection with their audience.