Hint: The eyes are on cryptocurrency and NFTs being advertised, a trend that's become increasingly popular over the last six months.

The investment advisory platform created the two ads in partnership with Light@27, Gursimran Khamba’s new creative agency.

With great returns come great responsibility.

The aim is to debunk some questions and portray trading in cryptocurrency as a simple exercise.

The crypto exchange’s debut ad campaign ‘Bitcoin Liya Kya?’ has been making all the right noises and has fetched a million downloads.

Grocery delivery platform Grofers' recruitment ad is riding the buzz around Bitcoin and cryptocurrency.

The crypto trading platform’s debut ad campaign is also a first for the industry and it talks about the flexibility of buying and selling Bitcoins.