Results for 'Deepti Karthik'

Guest Article

D2C brands: Celebrity brand ambassador cum investor model

Our guest author dissects the sweat-equity trend in D2C brands, unraveling the dynamics of celebrity endorsements and investor models.
Guest Article

The grand Indian D2C sale

Our guest author delves into the world of D2C sales, unraveling the monthly dance between ambitious targets and strategic planning.
Marketing

Q-comm goes beyond grocery; all set to challenge e-comm dominance?

Q-comm players are turning category agnostic; are brands across categories leveraging this new channel?