Results for 'digital marketing'

Guest Article

7 things digital marketing has changed about classical marketing

A guest essay, written from the vantage point of how classical marketing has undergone changes in the face of the digital onslaught.
Advertising

Average Ad-Fraud rate to go up to 45-55% against the present 25-35%

Ad-Fraud likely to increase in Digitally Mature as well as new entrant organisations in the aftermath of Covid-19 pandemic.
Marketing

The right mix for running successful digital campaigns during the lockdown

What do the online differences between the green, yellow and red zones tell us about locked-down India? The implementation of the lockdown led to a 132% increase in biddable programmatic inventory.
Marketing

Parle ventures into TikTok influencer space...

...for its latest campaign titled #SeekDontHide.
Companies

GALF mandates their Digital Marketing duties to Halfglassfull

Marketing

Only 3% Indian digital marketers measure ROI correctly: LinkedIn report

The findings of the report highlight the struggles of digital marketers
Marketing

Ad:tech kicks off in Mumbai

The second edition of ad:tech explored different aspects of storytelling, AR, and digital marketing…
Profile

Digital marketing through the eyes of a young L'Oréal executive

We profile Anvesha Poswalia as she transitions from her digital marketing job at Asian Paints to L'Oréal.
Interviews

"For youngsters, a car is a gadget": Hyundai's Puneet Anand

Points of View

Learning from Surf Excel's social media fire