Results for 'digital marketing'

Marketing

The right mix for running successful digital campaigns during the lockdown

What do the online differences between the green, yellow and red zones tell us about locked-down India? The implementation of the lockdown led to a 132% increase in biddable programmatic inventory.
Marketing

Parle ventures into TikTok influencer space...

...for its latest campaign titled #SeekDontHide.
Companies

GALF mandates their Digital Marketing duties to Halfglassfull

Marketing

Only 3% Indian digital marketers measure ROI correctly: LinkedIn report

The findings of the report highlight the struggles of digital marketers
Marketing

Ad:tech kicks off in Mumbai

The second edition of ad:tech explored different aspects of storytelling, AR, and digital marketing…
Profile

Digital marketing through the eyes of a young L'Oréal executive

We profile Anvesha Poswalia as she transitions from her digital marketing job at Asian Paints to L'Oréal.
Interviews

"For youngsters, a car is a gadget": Hyundai's Puneet Anand

Points of View

Learning from Surf Excel's social media fire

Profile

"Ad fraud is a moving battlefield": Mastercard's marketing head, Manasi Narasimhan

Guest Article

5 Nightmares of Digital Marketing