Manas Gulati, co-founder and CEO, #ARM Worldwide talks company's growth, introducing new offerings, and plans.

Industry insiders navigate Google's cookieless horizon, exploring its impact amidst the rise of other players like Amazon and Jio.

The report emphasises the importance of brands leveraging search and omnichannel solutions to connect with their audiences effectively.

PR professionals need to understand key transformations, strategies, and emerging trends that are shaping the future of PR, says our guest author.

Is the content game becoming extremely ROI driven? How can marketers crack the right video content strategy for their brands?

Sam Balsara, chairman, Madison World was speaking at the 7th edition of vdonxt conference hosted by afaqs!

True integration and data sanctity to planning branded content and solving for scale on digital are some areas that panellists highlighted at Digies 2023.

It is 2023, but the digital marketing sector is still plagued by ad fraud - what can marketers do to safeguard their interests?

We asked four experts about the new categories of brands that could up their digital ad spends and the platforms that will attract most spends in 2023. Here’s what they had to say:

Our guest author analyses the shift in new-age marketing, from impression to impact.