Results for 'digital marketing'


The right mix for running successful digital campaigns during the lockdown

What do the online differences between the green, yellow and red zones tell us about locked-down India? The implementation of the lockdown led to a 132% increase in biddable programmatic inventory.

Parle ventures into TikTok influencer space...

...for its latest campaign titled #SeekDontHide.

GALF mandates their Digital Marketing duties to Halfglassfull


Only 3% Indian digital marketers measure ROI correctly: LinkedIn report

The findings of the report highlight the struggles of digital marketers

Ad:tech kicks off in Mumbai

The second edition of ad:tech explored different aspects of storytelling, AR, and digital marketing…

Digital marketing through the eyes of a young L'Oréal executive

We profile Anvesha Poswalia as she transitions from her digital marketing job at Asian Paints to L'Oréal.

"For youngsters, a car is a gadget": Hyundai's Puneet Anand

Points of View

Learning from Surf Excel's social media fire


"Ad fraud is a moving battlefield": Mastercard's marketing head, Manasi Narasimhan

Guest Article

5 Nightmares of Digital Marketing