Results for 'digital marketing'


Privacy push or just antitrust avoidance? Indian ad world divided over Google's cookie shake-up

Industry insiders navigate Google's cookieless horizon, exploring its impact amidst the rise of other players like Amazon and Jio.

InMobi and Microsoft Advertising decode 2023 festive trends to empower digital marketers

The report emphasises the importance of brands leveraging search and omnichannel solutions to connect with their audiences effectively.
Guest Article

The Evolution of Public Relations in the Post-Pandemic Era: Embracing Collaboration and Global Integration

PR professionals need to understand key transformations, strategies, and emerging trends that are shaping the future of PR, says our guest author.

Leveraging the power of content in the digital landscape

Is the content game becoming extremely ROI driven? How can marketers crack the right video content strategy for their brands?

Digital is inefficient when planning for mass brands: Sam Balsara

Sam Balsara, chairman, Madison World was speaking at the 7th edition of vdonxt conference hosted by afaqs!

What's keeping digital marketers awake at night?

True integration and data sanctity to planning branded content and solving for scale on digital are some areas that panellists highlighted at Digies 2023.

Bad bots: a rising threat to the digital presence of brands

It is 2023, but the digital marketing sector is still plagued by ad fraud - what can marketers do to safeguard their interests?
Points of View

What will digital advertising in 2023 look like?

We asked four experts about the new categories of brands that could up their digital ad spends and the platforms that will attract most spends in 2023. Here’s what they had to say:
Guest Article

Death of broad-based marketing in the era of performance marketing

Our guest author analyses the shift in new-age marketing, from impression to impact.

10 Best Digital Marketing Agencies in India

Command over your market competitors with these ROI driven digital marketing agencies.