Results for 'Digital Marketing'


What's keeping digital marketers awake at night?

True integration and data sanctity to planning branded content and solving for scale on digital are some areas that panellists highlighted at Digies 2023.

Bad bots: a rising threat to the digital presence of brands

It is 2023, but the digital marketing sector is still plagued by ad fraud - what can marketers do to safeguard their interests?
Points of View

What will digital advertising in 2023 look like?

We asked four experts about the new categories of brands that could up their digital ad spends and the platforms that will attract most spends in 2023. Here’s what they had to say:
Guest Article

Death of broad-based marketing in the era of performance marketing

Our guest author analyses the shift in new-age marketing, from impression to impact.

10 Best Digital Marketing Agencies in India

Command over your market competitors with these ROI driven digital marketing agencies.
Marketing Initiative

Build and analyse integrated digital marketing strategies with IIM Lucknow's Digital Marketing: Applications and Analytics course

As per a survey by Global Industry Analysts, the Global Digital Advertising and Marketing Market to Reach $946.9 Billion by 2027.

Building the Mindset of a Digital Marketer

Our guest author says digital marketers need to think like a mainline and execute online.

'Grow Up': ITC Sunfeast promotes Dark Fantasy Vanilla biscuits as cookies for millennials

Rapper Brodha V is featured in a 78 second ad feature released on Sunfeast Dark Fantasy’s social media handles

“Today, marketers reach 100 per cent of their audiences through mobile phones”: Taranjeet Singh, Criteo

The tech company helps marketers deliver full funnel marketing goals.
Marketing Initiative

Upskill in Digital Marketing with ISB for a high-growth career

What's the secret to a successful career? Knowing the answer is the difference between long-term growth and obscurity.