Recently, brands like Bosch, Godrej Appliances and Voltas Beko have begun advertising their products.

With HUL’s Vim Matic range, will dishwasher soaps, as a category, finally take off in India?

The ad by Wunderman Thompson is shot entirely in lockdown, and talks about relieving people of household duties with the help of dishwashers.

As the nation looks to ‘unlock’, will middle class people ask their maids to come back, continue to clean their own dishes, or buy dishwashers? We try and find out.