Results for 'Dishwashers'

Marketing

Has the dishwasher become a part of Indian kitchens post-pandemic?

Recently, brands like Bosch, Godrej Appliances and Voltas Beko have begun advertising their products.
Points of View

Is there a market for 'dishwasher-only soap' in India?

With HUL’s Vim Matic range, will dishwasher soaps, as a category, finally take off in India?
Advertising

Voltas Beko releases India's first dishwasher ad, shot in lockdown

The ad by Wunderman Thompson is shot entirely in lockdown, and talks about relieving people of household duties with the help of dishwashers.
Marketing

Will dishwasher sales finally take off in India?

As the nation looks to ‘unlock’, will middle class people ask their maids to come back, continue to clean their own dishes, or buy dishwashers? We try and find out.