Conceptualised by Ogilvy, the campaign introduces a ‘time travel vessel’ to skip February 14.

It has been directed by Prasoon Pandey (Corcoise Films) and conceived by Ogilvy India.

The brand has declared the umpire as its brand ambassador.

In a video posted on Instagram, the brand gives ‘the real legends of cricket’ their rightful due.

It features employees working overtime, and subtly references those who try to 'butter up' their bosses to get ahead.