According to Telecom Regulatory Authority of India’s (TRAI) annual report, the industry also saw a surge of 24.7% in ad revenue.

Tata Play's chief communications officer on the newly revamped brand identity.

Enhancing competence of a non-web connected set top box, this is a first of its kind innovation in the DTH industry in India.

India Ratings and Research (Fitch Group) believes that since DTH players have already sold long-term plans till the end of 2018 and won’t be allowed to withdraw or reprice a plan that’s already in use, revenues will take a hit.