Results for 'Fashion Marketing'


India's fashion industry was glamourous, but lacked investments; seen as serious business now: House of Anita Dongre's Yash Dongre

The president-business operations speaks about the label's expansion strategy, the growing international business and challenges of marketing a luxury brand.
Guest Article

Deep tech in fashion marketing: how brands are changing consumer experience

With fashion and technology interlocking in an unstoppable manner, purely digital closets don't seem like a far-off reality, says our guest author.