As per a new Ormax report, the country’s theatrical audience has surpassed the pre-pandemic level by 8%.

The media and entertainment (M&E) sector grew over 8% in 2023.

The industry needs to adopt innovative strategies and create engaging content across multiple platforms, says Vaz.

Digital media grew by INR132 billion to reach INR571 billion, and now comprises 27% of the Indian M&E sector and 48% of all advertising revenues.