Results for 'Godrej Appliances'

OOH

Godrej washing machine billboard innovation

Marketing

afaqs! CMO Dialogues — Swati Rathi, Marketing Head, Godrej Appliances

In our weekly series, we interview marketing heads and CMOs to find out what influences their strategies and how they navigate the ever-changing marketing landscape.
Marketing

Godrej Appliances joins ONDC Network

The brand aims to reach 20% of its e-commerce business through the ONDC Network by 2026.
Marketing

Godrej’s nature-inspired wood-finish Eon Vogue hits shelves; aims to redefine home appliance aesthetics

Swati Rathi, head of marketing, discusses the insights leading into Eon Vogue’s creation, features, target audience, and more.
Companies

Godrej Appliances partnered with mCanvas to enrich AI-enabled interactive mobile ads for its new Leak-Proof Split AC

Marketing

Has the dishwasher become a part of Indian kitchens post-pandemic?

Recently, brands like Bosch, Godrej Appliances and Voltas Beko have begun advertising their products.
Advertising

Godrej Appliances unveils its TVC ft. Ayushmann Khurrana

The film addresses the common yet unsolved problem of leaking ACs faced by AC users and presents the thoughtful innovation - air conditioners with anti-leak technology.
Advertising

Godrej Appliances woos Kerala consumers with a vibrant musical commercial, bringing alive Onam festivities

The musical film integrates Onam festivities with the brand’s wide product range and new exciting offers.
Advertising

“The film was an experiment”: Swati Rathi, Godrej Appliances, on first 'zero' budget ad

The brand’s new spot features employees in their homes. The marketing head talks about behind the screen scenes and the execution of the ad.
Post Lockdown

"Buying behaviour is expected to go through changes in the coming times"

Swati Rathi, head of marketing, Godrej Appliances, talks about how the cooling category will change, post lockdown