Results for 'Google FLOC'


Google replaces FLoC with ‘Topics’ as the alternative to third-party cookies

Topics slots your browsing history from three weeks into select topics like “fitness” and serves it to participating advertisers.

“Contextual targeting is essential for marketers": Maruti's Shashank Srivastava

He said this during a discussion around a world sans third party cookies, at an IAMAI event.

How can web publishers prepare for ‘Chrome-ageddon’?

How will Google's cookie policy impact web publishing, programmatic buying, and advertising?