The audio ads are being played across the Delhi Metro Violet Line, reaching millions of commuters daily.

The launch also includes the release of Conran Design Group's new study, Citizen Brands, which identifies brands achieving balanced growth.

Ledger Bennett will be branded as ‘Ledger Bennett, a Havas Company’ and join the organisation under Havas Media Network.

He becomes the network’s inaugural CEO and will lead more than 1,800-person group.

The French mass media giant has got approval from its supervisory board to explore the potential of splitting the company.

The agency will be renamed H/Advisors Klareco.

The rebranded firm will be called PR Pundit Havas Red.

In an exclusive interaction with afaqs!, the duo talk about the definition of a meaningful brand, how to cater to Gen Z and navigating AI. They also discuss how brands can navigate media plans in a digital-first world and Havas’ vision.

PivotRoots will be integrated into Havas Media India as part of the network’s strategy to strengthen its digital, performance and integrated solutions.

It also says people wouldn’t care if 73% of brands disappeared today.