In an exclusive interaction with afaqs!, the duo talk about the definition of a meaningful brand, how to cater to Gen Z and navigating AI. They also discuss how brands can navigate media plans in a digital-first world and Havas’ vision.

PivotRoots will be integrated into Havas Media India as part of the network’s strategy to strengthen its digital, performance and integrated solutions.

It also says people wouldn’t care if 73% of brands disappeared today.

All Havas branded networks and operating companies come under one new, shared brand identity.

The new vertical consolidates the network’s expertise in music, sports, gaming, and other areas of fan activation.

The mandate comprises the Hyundai Motor Group brands Hyundai, Kia and Genesis.

The partnership agreement will see the creation of 12 integrated digital production studios across 10 markets by 2022.

Dabur had taken Saffola Honey to court on allegations of imitation of bottle, trade-dress, label and packaging of Dabur honey.