The revamped Hindi daily’s new tagline, ‘Bharosa Naye Hindustan Ka’, reflects the brand’s emphasis on trust and credibility.

Over 220 pages were printed just across 5 city editions of Central East UP - Lucknow, Kanpur, Allahabad, Varanasi & Gorakhpur, building on the positivity as we enter the festive season.

Over 200 pages were printed just across 5 city editions of Central East UP - Lucknow, Kanpur, Allahabad, Varanasi & Gorakhpur, packing in the much needed positivity as we enter the festive season.

The campaign targets the Hindi speaking belt, including states such as UP, Bihar, Jharkhand, etc.