COVID-19 and TV: Big advertisers cut back on spends; broadcasters concerned
The advertisers have asked their agencies to discontinue ongoing TV campaigns. The broadcasters, meanwhile, have urged the advertisers to honour their contracts
TRAI amends tariff order: Broadcasters fume, MSOs neutral, customers to pay less
The amendment directs broadcasters and distributors to submit the revised channel prices by 15 January 2020 and 30 January 2020 respectively, with full implementation from 1 March 2020.