Results for 'ICC World Cup 2023'

Media

Disney Star incurs loss of $315 mn in sports segment due to ICC Cricket World Cup

The company attributed the loss to high cost of acquiring media rights and decrease in ad rates. 
Advertising

Thums Up and SRK take on the inner conflicts of Indian cricket fans in a new ad

The ad campaign, "Thums Up Utha, India India Macha," features Shah Rukh Khan and cricketers Jaspreet Bumrah, Ravindra Jadeja, and Rohit Sharma.
Advertising

Kapil Dev joins Disney+ Hotstar in new ad promoting free ICC Men's World Cup streaming

The 'Itna Sab Free' campaign from the platform has seen the actor Kartik Aaryan take the limelight previously.
Advertising

New Zealand announces ICC Cricket World Cup squad in touching video

In a viral video, the team members' number 1 fans, their families, announce the team.
Advertising

MRF's cricket-driven marketing gains momentum ahead of World Cup 2023

The brand has been banking heavily on the cricket season to target consumers and drive awareness of its sub-brands.
Advertising

Brands go all guns blazing this festive season; 15% YoY increase in ad spend expected

While a number of advertisers had already increased their spends in H1 of 2023, the second half of the year that brings in festivities along with cricket frenzy, is going to provide momentum to adex.