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Results for 'Immunity Kit'
By
Abid Hussain Barlaskar
Points of View
From bread to juice and water… how ‘immunity’ became the USP across brands
While some brands have added an ‘immunity booster’ layer to their existing communication, others have tweaked their products to fit the narrative.
By
Ananya Pathak
Marketing
Dabur reclassifies portfolio; launches 'Immunity Kit'
Priced from ₹245 onwards, the kit is available across retail stores and e-commerce platforms. Free kits will be given to first 1,000 people who register with the brand.