Results for 'Influencer Advertising'

Guest Article

The fork in the road: Influencer activation vs celebrity endorsement

Our guest author weighs the pros and cons of influencers versus celebrities in the grand battle for brand recognition in the modern market.
Guest Article

The power of storytelling in e-commerce: Building brand loyalty through compelling narratives

Our guest author unravels the secrets behind building brand loyalty in the dynamic e-commerce realm through the art of storytelling.

CCPA to issue new guidelines for social media influencers

Influencers who fail to disclose brand association for ads or put out misleading ads, can face a penalty of up to Rs 50 lakh

Paid partnership tag on Instagram acceptable alternative to disclosure labels for influencer posts: ASCI

The advertising body hopes this will reduce the burden on brands and influencers and will encourage greater compliance from all parties.