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Results for 'Influencer Advertising'
By
Ramya Ramachandran
Guest Article
The fork in the road: Influencer activation vs celebrity endorsement
Our guest author weighs the pros and cons of influencers versus celebrities in the grand battle for brand recognition in the modern market.
By
Ramya Ramachandran
Guest Article
The power of storytelling in e-commerce: Building brand loyalty through compelling narratives
Our guest author unravels the secrets behind building brand loyalty in the dynamic e-commerce realm through the art of storytelling.
By
afaqs! news bureau
Digital
CCPA to issue new guidelines for social media influencers
Influencers who fail to disclose brand association for ads or put out misleading ads, can face a penalty of up to Rs 50 lakh
By
afaqs! news bureau
Media
Paid partnership tag on Instagram acceptable alternative to disclosure labels for influencer posts: ASCI
The advertising body hopes this will reduce the burden on brands and influencers and will encourage greater compliance from all parties.