Results for 'IPL 2024 title sponsorship'

Media

Can IPL brands balance short-term sponsorships with long-term goals?

We understand the appeal of IPL as a lucrative opportunity for advertisers with short-term objectives compared to other sports.
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Here’s how JioCinema's Brand Spotlight elevated IPL 2024 campaigns

Thums Up, Parle, Britannia, Dalmia Cements, Dream11, and PayZapp by HDFC Bank, debuted their respective campaigns on the Brand Spotlight.
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BCCI sets base price for IPL partnerships for next five seasons: ET

The Board of Control for Cricket in India (BCCI) has established a total base price of Rs 2,700 crore for the six associate and three special partner slots in the IPL.
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BCCI likely to exclude Chinese brands from IPL 2024 title sponsorship: Report

The search for a new title sponsor arose as Tata Group's deal ended after the IPL 2023 season.