SOLD OUT – How the IPL Sponsorship Slate Braved The Pandemic
As the edition wrapped up on Tuesday night with a record viewership, one thing that has emerged is that just how powerful a marketing platform the IPL remains.
ITW reignites the fire within using their new campaign #TheGameThatLivesOn
Reminding people that the final whistle has not been blown, ITW’s new campaign urges people to take on the new challenges and fight for the thrill of the chase that keeps them going.
