Results for 'Jaago Re'


Here’s how Tata Tea wants parents to wake up to the reality of climate change

Puneet Das, president - packaged beverages, Tata Consumer Products, speaks about the latest 'Jaago Re' campaign.

Tata Tea’s latest Jaago Re campaign urges aid to support staff

Ayushmann Khurana, Bhumi Pednekar and Dia Mirza have lent their voice to Tata Tea’s #SabKeLiye campaign.

"The need of the hour was to talk about social issues... it's not like there's a calendar"

Puneet Das, vice president - marketing, beverages India at Tata Consumer Products speaks on Tata Tea Premium's new campaign, local and cause marketing, tea's immunity from nearly everything, among other things.

Tata Tea brings back 'Jaago Re' with a covid-19 related cause

Tata Tea's Jaago Re tagline has talked about many social issues. Now, the brand is asking customers to check in on the elderly, during the pandemic.

Does every brand really need a higher purpose?


"It gave us the moral high-ground": The guy who wrote the first 'Jaago Re' brief

Guest Article

Purpose is purposeful only when...


'Jaago Re 2.0' Round Up


afaqs! Creative Showcase: "Maa ne kuch nahi sikhaya, kya?"


"We speak about issues that plague the nation": Sushant Dash on new Jaago Re ad